Mossy Legacy

After more than 90 years in the automotive industry, the Mossy family’s business longevity is a clear sign of their willingness to embrace an ever-evolving market as well as their attentiveness to the needs of customers.  In 1921, family patriarch Wiley Mossy began selling cars in New Orleans with the goal of earning enough capital to buy his own dealership. As the automotive industry experienced growing pains such as manufacturer strikes, wartime business decrease, and wage inflation, Wiley successfully steered the business towards prosperity, growing it – and his family – along the way.  Throughout the years, Wiley had the pleasure of introducing his sons and grandsons to the family business while expanding the company into major markets throughout the southwestern United States.  

The implementation of the Mossy Auto group’s sales tenets focusing on the customer experience dates back to the 1940’s when Wiley introduced a fair market pricing philosophy in response to the automobile industry’s high demand but low product availability. That practice laid the ground work for Mossy Value Pricing,” a customer-centric form of salesmanship which enabled customers to comfortably browse vehicle inventory without the perceived pressures from ever-present salespeople. The positive response bolstered both their business and reputation among customers and other successful industry professionals. The group’s dealership portfolio continued to grow in the 1990’s and the family’s processes to enhance retail performance were further refined. Thus, The Mossy Way to Buy,” was established; a fair-minded business mission diligently observed by the current generation of Mossy family and team members.

Customer-Centric Salesmanship

Today Ashton Mossy –  a great-grandson of Wiley –  proudly leads from the business’ helm. Like the four generations before him, Ashton worked in all aspects of dealership operations before assuming the greater responsibilities of management.  Ashton applies the experiences and lessons learned by previous Mossy generations with his own dynamic leadership style and industry acumen to continuously improve the family business and position the automotive group for continued success in the future.

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(281) 860-2206

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12150 Katy Freeway • Houston, TX 77079

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Mossy Nissan

12150 Katy Freeway Houston, TX
Phone: (281) 860-2206


Phone: (281) 589-5309


Phone: (281) 860-2206


Phone: (281) 506-0774

29.7865069 -95.6003376